When the UK’s top Chriropodist (known for working with Echo Shoes and Tim Henman) and a Swiss based industrial design firm contacts you to help launch their new insole you say ‘Yes Sir’ and that’s what we did. The product is novel, the tooling is complex and the task great and exciting for our team. We used the key locking mechanism of the insole as inspiration for the logo and worked from there. It had to be simple and fun, sophisticated but effective. The project has only started but we are enjoying the process.